Alberta Branded was founded by three homegrown Albertans on the premise that this great province has much more to offer than oil and gas. Our brand represents a collection of experiences that people share with Alberta, whether they’re made here at home or elsewhere. We are not just another logo, or some tagline. Instead, Alberta Branded follows a set of fundamental principles that are simply understood by everyone who sets foot on this land we call home.

We embody the true grit nature of the people who shape our province while collectively representing the natural beauty of our vast plains, dominating mountains, lush forests, and diverse wildlife.